The economic climate is favouring the value-for-money offering from frozen foods and Iceland has posted growth of 11.6% - the highest since the 2008/9 recession.Įdward continues: “Given the universal emphasis on price across the sector, the big four retailers will need to differentiate themselves. However there are now signs of a slackening of pace as shares and growth rates for both Aldi and Lidl have fallen back from recent peaks. The discounters continue their strong run, particularly Aldi with year-on-year growth of 18.8% and an increase of its share from 2.3% to 2.6%. Asda stands out with its growth rate of 5.1% beating market growth for the first time since the beginning of 2010. The end result would appear to be a zero-sum game, as the performances from the big four show only marginal differences this period, with no outright winner.”Īll top four retailers posted respectable performances this period.
We have ‘The Big Price Drop’ from Tesco, ‘The Price Guarantee’ from Asda, ‘Brand Match’ from Sainsbury’s and ‘Price Crunch’ from Morrisons. However, this remains below the inflation rate of 6.1%, as households try to manage down their spending - a dominant trend for most of 2011.Įdward Garner, Director at Kantar Worldpanel, explains: “It comes as no surprise that, as shoppers try to control their budgets, an aggressive stance on price is driving retailer communication strategies.
The latest grocery share figures from Kantar Worldpanel, published today for the 12 weeks ending 30 October 2011, show the grocery market growing at 4.6% per year.
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